A fuzzy multicriteria group decision approach for circular business models prioritization

Paper aims Presents a new group decision approach for circular business models (CBMs) prioritization based on economy (CE) principles and indicators. Originality It was not found in the literature quantitative approaches to indicate which CBMs can be prioritized towards CE implementation. Research method Fuzzy AHP is applied calculate weights of principles. TOPSIS used rank CBMs. A pilot application demonstrates applicability proposed approach. Main findings To perform equally all dimensions circularity indicators, recovery by-products have greater impact Focusing economic Product as Service Recovery By-Products should receive priority. social most recommended CBM. Implications theory practice identified that are suitable performance improvement regarding implementation, according organization’s dominant